- Send out geologists to explore the world and find oil fields.
- Erect expensive drilling rigs and send down a few test holes.
- If the field is viable, erect lots more rigs and start drilling in earnest.
- Ship the oil half-way around the world in vast, unbelievably expensive super-tankers.
- Process the crude oil in high(ish) tech, purpose built industrial plants.
- Distribute the resultant petrol in fleets of lorries to petrol stations throughout the country.
- Sell the petrol for about £5.00 a gallon, ~62.5 pence a pint.
People bitch about the price, most of which is government tax.
- Gather apples from relatively local orchards.
- Send these to a local pressing plant.
- Extract the juice in a low tech press.
- Add a smidge of yeast and leave it for about a week to ferment.
- Bottle or keg it.
- Distribute the bottled/draught cider to moderately inexpensive off-licenses and pubs throughout the country.
- Sell it for £3.45 a pint, or a whopping £27.60 a gallon.
It’s a very similar, simple story with beer. There’s still a serious amount of kill-joy government tax. People relatively happily, it appears, hand over the cash.
Which seems more exorbitant?