My, my, the marketing bullshitters are on a roll these days. I’ve seen a couple of examples recently and the latest makes me feel irresistibly compelled to begin a new Bullshit category in their honour. Why should such total mumbo-jumbo pass by unnoticed?
According to the current Head and Shoulders dandruff shampoo TV advert, it will:
… keep your scalp up to 100% flake free.
What the hell’s that supposed to mean? If I remember my set theory correctly and were to draw a Venn diagram representing “up to 100%”, it would constitute the universal set; every possibility would be included. Zero% falls within the bounds of “up to 100%”. On that basis, blasted dog shampoo could be guaranteed to keep my scalp “up to 100% flake free”.
It’s complete bullshit.